Award winning personal finance blogger, curator, consultant, and daddy x3. With over 15 years of building communities online, Jay’s projects have reached over 40 million views and are regularly featured in the media. An avid coin collector, skateboarder and experimenter, Jay loves connecting the online world with the “real” world, and feels blessed to be a part of this online community. His full story can be found here.

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current projects:

Budgets Are Sexy // a blog about financial independence
Budget Merch* // a line of classic budget tees!
Coin Thrill // a blog about coin collecting
PF Swagger // a curation of the hottest merch in finance

advisor to:

Giving Cards // a project that creates unexpected joy
Plutus Foundation // our community foundation in the PF space

services offered:

Blog Coaching // helping bloggers build/brand/monetize better
Blog Brokering // helping people buy and sell blogs
Coin Consulting // helping people evaluate and liquidate coin collections
Fintech Consulting // helping startups build/brand/market better

past projects:

☆ All-Star Money // a curation of the best articles in personal finance
Rockstar Finance // a curation of the best articles in personal finance
Rockstar Money Forums // a (positive) place to chat about money/blogging
Rockstar Community Fund // a philanthropy project that did $20,000 of GOOD
PF Directory // a database of 1,400+ financial blogs and resources
M.O.N.E.Y. // A podcast on personal finance and financial independence
Take Our Stuff // a fun weekly giveaway site
Love Drop // a philanthropy project that did $90,000 of GOOD


☆ Winner of 12 industry Plutus awards
☆ 2016 Lifetime Achievement Award
☆ 2012 Financial Blogger of The Year
☆ 5x FinTech competition judge
☆ Dubbed a top “Social Influencer” in personal finance & wealth
☆ One of the 50 most essential people on Twitter to follow via MarketWatch
☆ Featured in a full length spread on
☆ Named best blog for twentysomethings by Kiplinger (Budgets Are Sexy)
☆ Named a best site for money advice by Business Insider (Rockstar Finance)

random facts:

☆ Wakes up at 5 a.m. every day
☆ Was once turned into a comic
☆ Was once turned into currency
☆ Was once turned into a bobblehead!
☆ Once had a project show up in the White House
☆ Once had someone dress up as him for Halloween
☆ Once called “the Miley Cyrus of Finance” (not as a compliment)
☆ Inventor of The Lifetime Wealth Ratio™ (LWR)
☆ Creator of The Financial Empowerment Game
☆ Founder of International Be Proud of Your Money Day! (October 19th)
☆ Maker of silly websites, like

// Last updated: 10/3/2022
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